Topical authority is how thoroughly and credibly your site covers a subject. Search engines increasingly reward sites that own a topic rather than chase scattered keywords.
What Topical Authority Actually Means
It’s the depth and interconnectedness of your content on a theme — comprehensive coverage, internal links, and genuine expertise signals.
How To Build It
Map your topic into clusters, publish a pillar page plus supporting articles, and interlink them. Cover the questions your audience actually asks.
Measuring Progress
Track rankings across the whole cluster, not single keywords, and watch impressions grow for related queries you never targeted directly.
