How to Price White Label TikTok Ads for Your Clients

Adding TikTok ads to your agency’s service list can create a new revenue stream, but pricing the service correctly is just as important as knowing how to manage the campaigns.

If you charge too little, the account can take more time than the retainer is worth. If you charge too much without clearly showing what the client receives, it can become difficult to close the sale.

White label TikTok ads add another part to the equation because your agency has to cover the fulfillment cost while leaving enough room for profit.

The good news is that there is no single pricing model you have to follow.

You can charge a flat monthly management fee, use a percentage of ad spend, create different service tiers, or combine a base fee with additional charges for creative production and higher campaign volume.

The right model depends on the client’s ad spend, account complexity, creative needs, and the amount your fulfillment partner charges.

What Does White Label TikTok Ads Pricing Include?

Before setting your price, define exactly what the client is paying for.

TikTok ad management can include much more than creating a campaign and turning it on.

A white label TikTok ads package may include:

• TikTok Ads Manager setup
• Business Center setup and access management
• Campaign planning
• Audience research
• Campaign creation
• Ad group setup
• TikTok Pixel setup
• Events API setup
• Conversion tracking
• Creative strategy
• Ad copy
• Video editing
• Creative testing
• Campaign monitoring
• Budget management
• Bid and optimization adjustments
• Performance analysis
• Monthly reporting
• Client communication
• Strategy calls

Not every client needs every service.

For example, one client may provide finished videos and only need campaign management. Another may need the agency to handle creative concepts, editing, testing, tracking, and reporting.

Those two accounts should not necessarily have the same price.

TikTok Ad Spend Is Separate From Your Management Fee

One of the most important things to explain to clients is the difference between ad spend and management fees.

The client’s TikTok advertising budget is the money used to purchase ad delivery.

Your management fee pays your agency for the work involved in managing the account.

For example:

Cost	Example
TikTok ad spend	$3,000/month
Agency management fee	$1,000/month
Total client investment	$4,000/month

The $3,000 is not agency revenue.

The $1,000 management fee is what the agency receives for managing the service.

Keeping these costs separate makes proposals easier to understand and helps prevent confusion when clients review their invoices.

TikTok itself allows advertisers to set daily or lifetime budgets. Current TikTok Ads Service guidance states that campaign-level budgets must exceed $50 and ad group daily budgets must exceed $20, although recommended budgets can vary by objective, market, and conversion goal.

How Much Should You Charge for White Label TikTok Ads?

There is no universal rate.

Current white-label providers use very different pricing structures.

For example, Elevate currently advertises white-label TikTok management starting at $249 per month, with higher tiers at $449 and $849 per month. Its packages include different levels of campaign management, creative support, tracking, and reporting.

EverestX takes a different approach, advertising TikTok specialists at 10–12 per hour and showing agency pricing examples based on the number of hours used.

These examples show why agencies should not simply copy another provider’s retail price.

Your pricing should start with your own fulfillment cost.

The Basic White Label TikTok Pricing Formula

A simple formula is:

Client Price − Fulfillment Cost = Gross Margin

For example:

• Client pays: $1,200/month
• White-label fulfillment: $450/month
• Gross margin: $750/month

Your gross margin then has to cover the other costs involved in running the account, such as:

• Account management
• Client calls
• Project management
• Sales costs
• Software
• Reporting
• Creative revisions
• Account strategy
• Overhead

This is why a $750 difference between your retail price and fulfillment cost should not automatically be viewed as $750 of pure profit.

Start With Your Fulfillment Cost

Before deciding what to charge the client, find out exactly what your white-label provider includes.

Ask:

• Is campaign setup included?
• Is ongoing optimization included?
• Is creative production included?
• How many creative variations are included?
• Is tracking setup included?
• Are landing page recommendations included?
• Are reports included?
• Are client calls included?
• How many hours or accounts does the plan cover?
• Are there additional fees for higher ad spend?
• Is there a minimum contract?
• What happens when the account requires more work?

This prevents a common pricing problem: selling a $1,000/month service that costs almost $900 to fulfill.

Three Common TikTok Ads Pricing Models

Agencies usually have three practical options.

1. Flat Monthly Fee

The client pays a fixed management fee every month.

For example:

TikTok Ads Management — $1,000/month

This could include:

• Campaign management
• Optimization
• Tracking
• Monthly reporting
• Basic creative testing

The client’s ad spend is billed separately.

Advantages

A flat fee is easy for clients to understand.

Your agency also knows how much revenue the account will generate each month.

Disadvantages

A small client and a large client may require very different amounts of work.

If both pay the same fee, the larger account may take considerably more time.

That is why flat pricing often works best when you set clear limits around ad spend, creative volume, or campaign scope.

2. Percentage of Ad Spend

Another model is charging a percentage of the client’s monthly ad spend.

For example:

$5,000 ad spend × 15% = $750 management fee

If the client increases spending to $10,000:

$10,000 × 15% = $1,500 management fee

This model can work well when account workload generally increases with spend.

Advantages

• Easy to scale
• Fee grows with account size
• Useful for larger advertisers
• Can align agency revenue with campaign volume

Disadvantages

A percentage model does not always reflect the actual work.

A client spending $10,000 may have a simple account with a few campaigns, while another client spending $3,000 may require extensive creative testing and frequent optimization.

You also need to decide whether creative production is included or charged separately.

3. Tiered Monthly Pricing

For many agencies, tiered pricing is easier to sell.

For example:

Plan	Monthly Ad Spend	Management Fee
Starter	Up to $5,000	$750
Growth	5,001–15,000	$1,250
Scale	15,001–30,000	$2,000+

These are example price points, not fixed market rates.

You can adjust them according to your fulfillment costs and service scope.

The benefit is that clients can see exactly what changes as their account grows.

How to Set Your White Label TikTok Ads Pricing

A good pricing process starts with the work rather than the competitor’s price.

Step 1: Estimate the Monthly Work

List everything the account needs.

For example:

• Account review
• Campaign setup
• Creative planning
• Creative editing
• Tracking
• Weekly optimization
• Reporting
• Client communication

Then estimate how much time each task requires.

Step 2: Calculate Your Fulfillment Cost

If your white-label partner charges a fixed monthly fee, use that as your starting cost.

If they charge hourly, estimate the number of hours the account will need.

For example:

30 hours × $12/hour = $360 fulfillment cost

That is only the fulfillment portion.

You still need to account for your agency’s own work and overhead.

Step 3: Add Your Agency’s Costs

Consider:

• Account management
• Client meetings
• Project management
• Reporting
• Software
• Creative review
• Strategy
• Revisions
• Sales and overhead

Step 4: Add Your Target Margin

Once you know the total cost, choose the margin you need.

For example:

Fulfillment: $400
Agency internal costs: $250
Total estimated cost: $650

If you want a $750 gross margin:

Client price: $1,400/month

The exact margin you choose will depend on your agency’s structure.

Step 5: Check the Price Against the Client’s Economics

A $1,500 management fee may be reasonable for a company spending $20,000 per month on ads.

It may be difficult to justify for a company spending only $1,000.

This does not mean small advertisers should never pay higher fees. It means the service needs to make sense relative to the account’s goals and workload.

White Label TikTok Ads Pricing Based on Ad Spend

Ad spend can be useful when creating pricing tiers.

For example:

Monthly TikTok Ad Spend	Example Management Fee
1,000–3,000	500–750
3,001–5,000	750–1,000
5,001–10,000	1,000–1,500
10,001–20,000	1,500–2,500
$20,000+	Custom pricing

Again, these are example agency price ranges, not industry-standard rates.

Your final price should depend on what is included.

A $750 package that includes only campaign management is very different from a $750 package that includes weekly video production, creative testing, tracking, reporting, and client calls.

Should You Charge a Percentage of TikTok Ad Spend?

Percentage-of-spend pricing can work, but it should not be the only consideration.

Suppose you charge 15%.

Client A

• Ad spend: $2,000
• Management fee: $300

Client B

• Ad spend: $20,000
• Management fee: $3,000

The second account generates much more revenue for the agency.

But if Client A requires almost as much creative and account management work as Client B, the 15% model may not be profitable for Client A.

A minimum monthly management fee can solve this.

For example:

15% of ad spend or $750 minimum, whichever is higher.

That prevents very small accounts from taking up too much agency time.

Should Creative Be Included in the TikTok Management Fee?

This is one of the most important pricing decisions for TikTok.

Creative can become a major part of the workload.

A client may expect:

• New hooks
• New scripts
• UGC-style videos
• Video editing
• Multiple variations
• Different CTAs
• Product demonstrations
• New concepts every month

If all of this is included in a basic management package, your margins can disappear quickly.

A better approach is to define creativity clearly.

For example:

Basic Management

Includes:

• Campaign management
• Optimization
• Tracking
• Reporting

Management + Creative

Includes:

• Everything in Basic
• Creative strategy
• 4 video variations/month
• Hook testing
• Editing

Full TikTok Growth

Includes:

• Everything above
• 8–12 creative variations/month
• Creative testing plan
• Creator briefs
• Advanced reporting
• Strategy calls

This gives clients options while protecting your agency from unlimited creative requests.

How to Price TikTok Ads When the Client Provides Creative

If the client supplies finished creative, your fulfillment workload can be lower.

That may justify a lower management fee.

For example:

Client provides:

• Finished videos
• Product images
• Brand assets
• Copy

Agency handles:

• Campaign setup
• Targeting
• Tracking
• Optimization
• Reporting

This is a very different service from an account where the agency creates the entire creative pipeline.

Make the distinction clear in your proposal.

How to Price TikTok Ads When You Provide Creative

When your agency or fulfillment partner creates the creative, charge according to the actual workload.

Consider:

• Number of videos
• Number of variations
• Editing complexity
• UGC requirements
• Scriptwriting
• Creator sourcing
• Voiceover
• Motion graphics
• Revision rounds
• Turnaround time

Do not promise unlimited creativity.

Instead, define the number of assets included each month.

What About TikTok Ad Spend?

Your management fee should normally be separate from the client’s media budget.

For example:

Monthly TikTok ad spend: $5,000
Agency management: $1,250
Creative production: $500
Total monthly investment: $6,750

This makes the proposal much easier for the client to understand.

It also allows you to change the management or creative scope without changing the client’s media budget.

How Much Should Clients Spend on TikTok Ads?

This depends on the objective, market, offer, conversion rate, and expected cost per result.

Do not promise a fixed ad budget for every client.

TikTok’s current budget guidance recommends different minimums and budget levels depending on the campaign objective and conversion goal. TikTok’s current documentation lists a $50 campaign-level minimum and $20 daily ad-group minimum, while other TikTok guidance recommends higher budgets for conversion campaigns depending on the market and objective.

The important point for agencies is that TikTok’s platform minimum is not the same thing as a sensible client testing budget.

A campaign technically being able to launch does not mean it has enough budget to produce useful data.

Example: Pricing a $5,000 TikTok Ad Account

Imagine a client wants to spend $5,000 per month.

The agency decides to offer:

Management: $1,000/month
Creative: $500/month
TikTok ad spend: $5,000/month

The client’s total monthly investment is:

$6,500

The agency’s revenue from the account is:

$1,500/month

If fulfillment costs $500:

Estimated gross margin = $1,000/month

The agency still needs to account for internal account management and other overhead before treating that $1,000 as net profit.

Example: Pricing a $15,000 TikTok Ad Account

A larger account may require more campaigns, creative testing, and reporting.

For example:

TikTok ad spend: $15,000
Management: $2,000
Creative: $1,000

Client investment: $18,000/month

If fulfillment costs are $1,200:

Agency gross margin before internal overhead: $1,800/month

As the account grows, you can increase the scope and price rather than simply applying the same small-account fee.

How Competitor Pricing Can Help Your Agency

Competitor research is useful, but copying competitor prices is not.

Current white-label TikTok providers use several different models.

Elevate currently lists plans starting at $249/month, followed by $449 and $849 tiers. Its pricing includes different levels of management, tracking, creative production, and reporting.

EverestX currently advertises TikTok specialists at 10–12 per hour and gives examples of how agencies can mark up specialist hours when billing clients.

These models are very different.

One provider sells a fixed monthly service.

Another sells specialist capacity.

Your agency can choose the model that fits how you sell and deliver services.

What to Include in a White Label TikTok Proposal

Your proposal should make the scope obvious.

Include:

Campaign Management

• Campaign setup
• Ad group management
• Audience targeting
• Budget management
• Optimization

Tracking

• TikTok Pixel
• Events
• Conversion tracking
• UTM setup where required

Creative

Clearly state:

• Number of creatives
• Number of variations
• Editing included or not
• Scriptwriting included or not
• Creator content included or not

Reporting

State whether the client receives:

• Monthly report
• Weekly report
• Dashboard
• Performance summary
• Strategy recommendations

Communication

Define:

• Number of calls
• Email support
• Response times
• Revision limits

This protects the agency from scope creep.

Avoid Unlimited TikTok Ad Management

“Unlimited management” sounds attractive during the sales process, but it can become difficult to deliver profitably.

A client may interpret unlimited management as:

• Unlimited campaigns
• Unlimited creative
• Unlimited revisions
• Unlimited meetings
• Unlimited reporting
• Unlimited testing

Instead, define reasonable limits.

For example:

Up to 3 active campaigns
Up to 8 new creative variations/month
1 monthly strategy call
Monthly performance report
Weekly campaign monitoring

If the client needs more, move them into a higher tier.

How to Protect Your Agency’s Margin

Your margin can disappear when small requests accumulate.

Watch for:

• Extra creative revisions
• Frequent client calls
• Last-minute campaign changes
• Additional landing pages
• New tracking requirements
• Extra reporting
• Multiple business locations
• Multiple ad accounts
• New markets
• New products

Build a process for handling these requests.

If the scope increases significantly, the price should increase too.

A Simple White Label TikTok Pricing Structure

A straightforward service menu might look like this:

Starter — $750/month

Best for smaller accounts.

Includes:

• TikTok campaign management
• Basic targeting
• Tracking review
• Optimization
• Monthly report

Ad spend billed separately.

Growth — $1,250/month

For clients spending more and testing creative regularly.

Includes:

• Everything in Starter
• Creative strategy
• Creative testing
• Additional campaign management
• Weekly optimization
• Expanded reporting

Ad spend billed separately.

Scale — $2,000+/month

For larger accounts.

Includes:

• Full campaign management
• Advanced optimization
• Creative testing strategy
• Multiple campaign structures
• Tracking support
• Detailed reporting
• Strategy calls

Ad spend billed separately.

These are sample packages. Your agency should adjust the prices according to fulfillment costs, client size, service scope, and desired margin.

When to Increase Your TikTok Management Fee

You should review pricing when:

• Ad spend increases substantially
• The client adds new products
• More campaigns are required
• Creative volume increases
• New markets are added
• Additional ad accounts are introduced
• Reporting requirements increase
• The client requires more meetings
• You add creator or UGC services

For example, a client paying $750/month while spending $2,000 may not need the same level of work as a client spending $25,000/month.

Pricing should grow with the account’s requirements.

White Label TikTok Ads Pricing: A Quick Formula

If you need a simple starting point, use this:

Fulfillment Cost + Agency Costs + Target Margin = Client Price

Then check the price against:

• Monthly ad spend
• Account complexity
• Creative workload
• Number of campaigns
• Client expectations
• Business value

For example:

Fulfillment: $500
Agency costs: $300
Target margin: $700

Recommended client price: $1,500/month

If the client wants more creative production, additional campaigns, or more frequent strategy calls, increase the price.

Final Thoughts

Pricing white label TikTok ads is not about finding one number that every agency should charge.

Start with the work.

Find out what your fulfillment partner charges, estimate how much time your agency will spend managing the client, define the creative and reporting scope, and then add the margin your business needs.

Keep TikTok ad spend separate from your management fee.

If creative production is included, put clear limits around the number of assets and revisions.

If you use percentage-of-spend pricing, consider setting a minimum monthly fee.

And as client accounts grow, review the scope and pricing instead of allowing the workload to increase without a corresponding increase in revenue.

A well-structured white-label TikTok offer should give the client a clear service, give your fulfillment team a defined scope, and leave your agency with enough margin to make the account worth managing.

Frequently Asked Questions