Proficient Plumbing & Heating, a growing home service provider operating in a competitive metropolitan area, was experiencing a steady decline in phone inquiries and inconsistent visibility across local search results. Despite offering reliable plumbing and heating services, the business struggled to appear for high-intent “near me,” emergency, and city-based service searches.
To resolve these challenges without increasing internal workload, Logentai partnered with White Label Rank to deliver a complete white-label Local SEO campaign. Our role focused on improving proximity, relevance, and prominence signals across Google Business Profile, local citations, and service pages—while all work was executed under the agency’s branding.
Before implementation, every strategic recommendation and execution plan was shared with Logentai so they could review, rebrand, and obtain client approval before deployment.
Local SEO in the home services industry is highly competitive, especially for emergency and intent-driven queries. Prior to our engagement, the business faced the following challenges:
1. Poor Rankings for High-Value Service Keywords
2. Duplicate & Inconsistent Citations
3. Weakly Optimized Service & Location Pages
4. Low Engagement Signals
5. Aggressive Local Competition
Logentai needed a dependable execution partner to deliver Local SEO results at scale without adding operational complexity. Partnering with White Label Rank allowed them to:
This partnership enabled Logentai to strengthen its position as a results-driven local SEO provider while we handled behind-the-scenes execution.
We developed a localized SEO framework designed specifically for home service businesses, focusing on improving proximity, relevance, and prominence—the three pillars of local search success. The strategy was executed entirely as a white-label service under Logentai’s brand.
Google Business Profile Optimization
We began by fully optimizing the Google Business Profile to strengthen visibility and engagement in local results.
All optimization recommendations were first shared with Logentai for client approval. Once approved, execution included:
Local Citation Audit & Correction
We conducted a full citation audit to identify duplicate and inconsistent listings across major directories.
After Logentai reviewed and approved the correction plan, we executed:
City + Service Page Enhancements
Service pages were rebuilt to better align with how local customers search and convert.
Before implementation, updated page outlines and keyword targets were shared with Logentai for approval. Execution included:
Localized Content Creation
To support long-term visibility, we created locally relevant content targeting common plumbing and heating problems, seasonal needs, and service-based searches.
Local Authority & Geo-Relevant Assets
We strengthened local authority through high-quality citations and geo-tagged assets designed to reinforce location relevance.
Before outreach and asset deployment, all plans were shared with Logentai for client approval.
Review & Engagement Support
To improve prominence, we supported review-building efforts and ongoing engagement signals across GBP.
Call Tracking Implementation
Call tracking was implemented to accurately measure performance improvements and lead growth from local SEO efforts.
We delivered a comprehensive Local SEO campaign that included:
Results achieved within the first 90 days included:
Map Pack Visibility
Local Rankings
Lead Growth
Engagement & Conversions
By approving each deliverable before client rollout, Logentai retained full control of client communication while relying on us for expert execution. Partnering with White Label Rank allowed them to:
Extend and Upgrade the Client Contract
Consistent performance improvements led to contract extensions and a higher-tier SEO plan.
Deliver Competitive Local SEO Without Hiring
Logentai scaled Local SEO fulfillment while we handled optimization, citations, content, and tracking under their branding.
Strengthen Their Reputation in the Home Services Niche
The campaign positioned the agency as a reliable growth partner for competitive local service providers.
Through a seamless white-label partnership, Logentai helped Proficient Plumbing & Heating achieve stronger local visibility, increased map pack presence, and a consistent flow of service inquiries. By optimizing Google Business Profile performance, strengthening local authority, and aligning service pages with search intent, the business regained competitiveness in a crowded market.
White Label Rank empowered the agency to deliver enterprise-level Local SEO results while focusing on client management, strategic oversight, and long-term growth.
We provide 100% white label services tailored for agencies, including technical SEO, content, link building, and audits, all under your brand.
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