A growing home décor eCommerce brand experienced a sharp decline in organic traffic and revenue despite having a visually strong product catalog. As competition intensified in the décor space, the website struggled to maintain rankings due to technical inefficiencies, weak category structures, and under-optimized product pages.
To support their client without expanding internal SEO resources, Nano Technologies partnered with White Label Rank to execute a full white-label eCommerce SEO overhaul. Our role focused on rebuilding the store’s technical foundation, improving product and category relevance, and restoring lost organic visibility—while all strategy and execution were delivered under the agency’s branding.
Before implementation began, every audit finding, recommendation, and execution plan was shared with Nanotechnologies so they could review, rebrand, and secure client approval prior to rollout.
The home décor eCommerce niche is highly competitive, with heavy reliance on category authority, product discoverability, and page performance. Before our involvement, the brand faced several critical obstacles:
1. Thin & Duplicate Product Pages
Over 1,200 product URLs with thin, duplicated, or near-identical content.
Product variations created unnecessary indexation issues and diluted ranking signals.
2. Severe Index Bloat
Uncontrolled filter and variant URLs indexed by search engines.
Crawl budget wasted on low-value pages instead of priority categories and products.
3. Slow Page Performance
Slow-loading product and category pages negatively impacted user experience.
Page speed issues reduced engagement and hurt conversion rates.
4. Weak Internal Linking Structure
Poor connectivity between category, subcategory, and product pages.
Limited authority flow to revenue-driving collections.
5. Missing Structured Data
No product schema implemented to support rich results.
Missed opportunities for enhanced SERP visibility (price, availability, reviews).
Nanotechnologies required a specialized partner capable of handling complex eCommerce SEO challenges at scale—without adding operational overhead. Partnering with White Label Rank allowed them to:
This collaboration enabled Nanotechnologies to position themselves as a high-level eCommerce SEO provider while we managed execution behind the scenes.
We developed a technical-first, revenue-focused SEO framework designed specifically for eCommerce growth. The strategy targeted crawl efficiency, category authority, product-level relevance, and conversion performance—executed entirely as a white-label service.
Comprehensive Technical SEO Audit
We conducted a full technical audit covering crawl behavior, indexation patterns, site performance, and URL structure. Once the audit and prioritized action plan were completed, we submitted the documentation to Nanotechnologies for client approval before implementation.
Execution included:
Search engines were able to focus on high-value URLs, improving crawl efficiency and accelerating re-indexation of priority pages.
Category Page Restructuring
Category pages play a critical role in décor-related search queries. We restructured category hierarchies to better align with how users browse and how search engines evaluate relevance.
Each structural change was first shared with Nanotechnologies for review and approval. Once approved, we executed:
Internal Linking Blueprint
We rebuilt the internal linking framework to support authority flow and product discovery.
Execution included:
Large-Scale Product Content Optimization
Our white-label content team optimized 800+ product pages, focusing on both search relevance and conversion behavior.
Before rewriting began, optimization guidelines and templates were shared with Nanotechnologies so they could align expectations with their client. Execution included:
Structured Data Implementation
To improve SERP visibility, we deployed product schema markup across key product pages, supporting:
URL Cleanup & Crawl Optimization
To address crawl waste and index inefficiencies, we executed a large-scale cleanup process—after client approval through Nanotechnologies.
This included:
Page Speed Improvements
Performance optimizations were implemented to support both rankings and conversions, focusing on faster load times for high-traffic product and category pages.
We delivered a full eCommerce SEO transformation that included:
Results achieved within months of implementation included:
Organic Traffic Growth
Revenue Impact
Crawl & Indexation Health
SERP Enhancements
User Experience
By approving every deliverable before client implementation, Nanotechnologies retained full ownership of client communication while relying on us for expert execution. Partnering with White Label Rank allowed them to:
Secure a Long-Term Contract Upgrade
The measurable improvements led to a long-term SEO engagement expansion with the client.
Deliver Complex eCommerce SEO Without Hiring
Nanotechnologies scaled execution across hundreds of products without adding internal SEO or content resources.
Strengthen Their Position in the eCommerce SEO Space
The successful turnaround positioned the agency as a trusted partner for technically complex eCommerce brands.
Through a seamless white-label partnership, Nanotechnologies helped Coming Home regain lost visibility and rebuild sustainable organic growth. By resolving index bloat, improving category and product relevance, and enhancing technical performance, the brand achieved stronger rankings, higher conversions, and more stable revenue from organic search.
White Label Rank empowered the agency to deliver enterprise-level eCommerce SEO results while focusing on what they do best—client management, strategic oversight, and scaling long-term growth.
We provide 100% white label services tailored for agencies, including technical SEO, content, link building, and audits, all under your brand.
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