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SEO CASE STUDY

B2B SaaS Platform SEO

Partner Agency: TekVent

Building Topical Authority in a Competitive SaaS Market

Project Overview

A rapidly growing B2B SaaS platform providing workflow automation tools approached an agency partner (TeKvent) seeking better visibility in an intensely competitive market. Despite having a strong product, the SaaS brand struggled to outrank established competitors dominating the SERPs with years of authority, rich content ecosystems, and well-structured technical foundations.

To support their client without expanding their internal SEO team, TeKvent partnered with White Label Rank for a complete white-label SEO strategy, execution, and technical overhaul. All work was performed under the agency’s branding, allowing them to scale output instantly while maintaining client trust.

Before executing any major SEO changes, we shared every strategic recommendation with TeKvent so they could present it to their client for approval before we proceeded.

Challenges & Constraints

The SaaS industry is one of the hardest verticals to rank in due to sophisticated competitors, overlapping search intent, and heavily commercial SERPs. Before we entered, TeKvent’s client faced several obstacles:

1. Highly Competitive Industry Landscape

  • Competing against enterprise SaaS brands with years of domain age and large backlink profiles.

  • SERPs dominated by review websites (G2, Capterra), making visibility even harder.

2. Weak Landing Page Relevance for Core Features

  • Product pages lacked keyword depth, semantic coverage, and conversion-focused SEO elements.

  • Pages did not fully align with search intent (especially comparison, alternatives, and use-case queries).

3. Minimal Informational Content Supporting User Intent

  • No top- or mid-funnel content to support the buyer journey.

  • Missing TOFU/MOFU clusters around problems, workflows, or industry verticals.

4. Low Domain Authority & Limited Backlink Profile

  • Only a few referring domains and almost no authoritative contextual backlinks.

  • Weak link equity flowing to commercial landing pages.

5. Poor Internal Linking & Technical Structure

  • Orphan pages with zero links pointing to them

  • Inconsistent URL hierarchy

  • Crawl budget waste due to outdated or low-value pages

  • Sitemap not optimized for priority pages

  • Slow loads on dynamic pages affecting rankings and Core Web Vitals

Why TeKvent Chose White Label Rank

TeKvent required high-quality SEO execution without hiring extra staff. Partnering with White Label Rank allowed them to:

This collaboration allowed TeKvent to position themselves as an advanced SEO provider while we handled the behind-the-scenes execution.

Our White-Label SEO Approach

We developed a long-term, scalable SEO framework tailored to SaaS growth. The strategy addressed technical issues, content gaps, authority building, and product-page relevance—executed entirely under TeKvent’s brand identity.

Phase 1: Technical & Structural Foundation

Technical Audit & Cleanup

We conducted a full technical scan, including indexing, logs, performance, and crawl-flow analysis, to eliminate ranking blockers.

Once the audit report and recommended fixes were prepared, we submitted the full document to TeKvent. After their client approved the action items, we proceeded with implementation under the agency’s branding. Including:

0 %

Success Rate

Internal Linking Blueprint

Our internal linking blueprint was first delivered to TeKvent, allowing them to review, rebrand, and present it as their own work. Only after their client approved the structure did we begin deploying the changes. We restructured the internal linking system to improve topical relevance:

Impact:

The agency positioned the SaaS brand as a credible industry resource, leading to higher retention and more budget for ongoing SEO initiatives.

Screenshot of Impact of Technical Fixes

Phase 2: Keyword Intelligence & Content Architecture

Advanced Keyword Mapping

Our white-label team created a multi-layer keyword strategy covering every stage of the SaaS buyer journey:

Mapping included semantic variations, intent categorization, and internal link targets.

Topic Cluster Creation

Each topic cluster outline—including TOFU/MOFU/BOFU pages—was delivered to TeKvent for agency-level review. Once the client approved the clusters, we moved into full production. We produced tightly connected content clusters around:

These clusters built topical authority—critical for outranking SaaS giants.

Product Landing Page Enhancements

We refined UX and search relevance with:

Phase 3: Content Production & On-Page Execution

Our white-label content team delivered high-quality long-form articles (1,500–2,500 words) aligned with EEAT principles and SaaS industry best practices.

Execution included:

Phase 4: Authority Building & Backlink Enhancement

Before launching link-building campaigns, we shared prospect lists and anchor plans with TeKvent for client approval, ensuring complete alignment and transparency in our white-label process. To boost domain authority, we executed a contextual link-building strategy focusing on:

Every link was safe, manual, and aligned with agency guidelines—white-labelled with full transparency.

Execution Summary

We executed a multi-layer SEO overhaul that included:

Results (Within 6-8 Months)

Keyword Growth

  • 86 new keywords ranking on page one
  • 38% average improvement in SERP position across targeted groups

Organic Conversions

  • 54% surge in product demo sign-ups driven by refined landing pages and improved informational → conversion pathways

Traffic & Engagement

  • Large increases in informational traffic from newly created content
  • Higher dwell time and reduced pogo-sticking
  • Stronger engagement with core product pages

Authority Signals

  • Improved domain authority from contextual backlinks
  • Clearer site architecture improved crawl efficiency
Screenshot of Growth

Impact on TeKvent (Our Agency Partner)

By approving every deliverable before it reached their client, TeKvent maintained full ownership of communication while relying on us for expert execution behind the scenes. Partnering with White Label Rank allowed TeKvent to:

Deliver Enterprise-Level SEO Without Increasing Staff

They were able to present a fully strategic SEO plan and execution to their client while we handled everything under their brand.

Strengthen Their Position as a Technical SEO Provider

The agency gained credibility for executing a highly technical and content-heavy campaign.

Increase Client Trust & Retention

The SaaS client expanded their monthly SEO budget after seeing measurable growth and now treats the agency as a key strategic partner.

Scale Services Without Operational Risk

No need for hiring writers, strategists, or technical SEOs—our white-label team did it all.

Final Outcome

Through a seamless white-label partnership, TeKvent positioned their SaaS client as a trusted industry authority. By building deep topical coverage, fixing technical issues, and aligning content with search intent, we significantly improved rankings, organic conversions, and long-term sustainability.

White Label Rank empowered the agency to deliver exceptional results while focusing on what they do best—client communication, strategy oversight, and growth.

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