A mid-sized eCommerce brand experienced a sudden and severe loss of organic traffic following Google’s March Core Update. Almost overnight, organic sessions dropped close to zero, resulting in lost visibility across category and product pages. The site had previously relied heavily on organic search for customer acquisition, making the impact immediate and business-critical.
Divi Tech, the agency managing the account, required an experienced white-label SEO partner capable of diagnosing algorithm-related issues and executing a structured recovery plan without exposing backend operations to the client. To address the situation efficiently and protect client trust, Divi Tech partnered with White Label Rank to deliver a full white-label SEO recovery strategy.
All audits, findings, and recovery recommendations were shared with Divi Tech first, allowing them to review, rebrand, and secure client approval before any implementation began.
Recovering from a core algorithm update requires precision, patience, and a deep understanding of how search engines reassess site quality. Prior to our involvement, the eCommerce site faced multiple compounded issues:
1. Near-Zero Organic Traffic
2. Accumulated Technical Debt
3. Content Quality & Relevance Signals
4. Internal Linking & Site Structure Issues
5. Limited Visibility Into Algorithm Impact
Divi Tech required a white-label SEO partner with proven experience handling algorithm recovery scenarios particularly for eCommerce platforms operating at scale. Partnering with White Label Rank allowed Divi Tech to:
This partnership ensured Divi Tech could position themselves as a trusted SEO authority while White Label Rank handled execution quietly in the background.
We implemented a stability-first recovery framework designed to help search engines re-evaluate site quality, relevance, and structure following the March Core Update. The recovery was executed in clearly defined phases to minimize risk and restore trust signals over time.
Comprehensive SEO Recovery Audit
We conducted an in-depth audit to identify signals likely contributing to the traffic collapse. Findings and recovery priorities were documented and delivered to Divi Tech for review and client approval.
Audit focus areas included:
The audit provided a clear recovery roadmap, allowing the agency to move forward with confidence rather than trial-and-error adjustments.
Following the March Core Update, index instability was one of the primary factors suppressing visibility. Our focus in this phase was to remove noise, reduce crawl waste, and help search engines reassess the site using clean, high-value signals.
Execution included:
Impact
Search engines began reallocating crawl budget toward core categories and products. Indexation stabilized, unnecessary URLs were removed from search results, and priority pages started reappearing consistently.
With crawl efficiency restored, we focused on content quality signals a critical component of core update recovery. The goal was to strengthen relevance without aggressive over-optimization.
Execution included:
Impact:
Search engines began reassessing category and product pages as higher-quality assets, improving trust and relevance signals across the site.
Internal linking played a key role in restoring authority flow after the algorithm hit. This phase focused on reinforcing site hierarchy and clarifying page importance.
Execution included:
Impact
The refined structure helped search engines better understand page relationships, accelerating ranking recovery and improving stability across re-evaluation cycles.
Following implementation, we closely monitored performance trends to ensure recovery remained stable.
Execution included:
The white-label recovery engagement included:
Within months of execution, the site began showing clear recovery signals:
Organic Visibility Recovery
Search Performance Health
User Engagement
Partnering with White Label Rank allowed Divi Tech to:
Protected a High-Risk Client Relationship
The recovery effort prevented client churn at a critical moment, reinforcing Divi Tech’s value as a trusted SEO partner during instability.
Positioned as SEO Recovery Specialists
Successfully managing a near-zero traffic scenario allowed Divi Tech to confidently present themselves as experts in algorithm recovery and technical SEO remediation.
Delivered Enterprise-Level SEO Without Internal Expansion
Divi Tech executed a complex recovery strategy without hiring additional technical or content specialists, preserving operational efficiency.
Secured Long-Term
Engagement & Upsell
The recovered visibility and improved site stability led to continued SEO investment and a longer-term engagement with the client.
Through a carefully structured white-label recovery strategy, Divi Tech helped their eCommerce client regain lost visibility after the March Core Update. By addressing crawl inefficiencies, strengthening content quality, and rebuilding internal structure, the site moved from near-zero organic presence to stable recovery.
White Label Rank empowered the agency to deliver high-risk SEO recovery confidently while maintaining full ownership of client relationships and positioning themselves for long-term growth.
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